Business Coaching Built Exclusively for Independent Educational Consultants

Independent Educational Consultants operate in a unique ecosystem.

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Client ≠ Customer

The client and the customer are not always the same person

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Reputation is Everything

Reputation drives opportunity

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Ethics Matter Deeply

Ethics aren't optional—they're foundational

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The Referral Paradox

Referrals dominate — but they are unpredictable

THE REALITY

"Generic business advice does not fit this industry."

What We Believe

Meaningful work deserves sustainable growth.

Our approach is built on four pillars:

Identify Your Customer

Premium Messaging

Smart Marketing

The YES Call

Clarity before scale.
Positioning before promotion.
Confidence before conversion.

Meet the Team

Founder

Vanessa Daves-Poarch

Founder & Lead Business Coach

Vanessa Daves-Poarch is a business growth strategist specializing exclusively in Independent Educational Consultants and college consultants.

With over a decade in marketing — including time inside the Collegewise marketing department during the pandemic admissions shift — Vanessa understands the nuanced positioning and enrollment challenges IECs face.

She has helped consultants:

Raise prices up to 12×
Fill rosters earlier
Close five-figure clients confidently
Launch scalable digital offers
Build businesses positioned to grow or sell

She believes IECs deserve premium positioning and predictable growth — not referral dependency and burnout.

When she's not helping IECs build premium, sustainable businesses, she's likely reading a romance novel, watching Vanderpump Rules with her husband and their pets, or taking a barre or HIIT class.

Operations

Jess Raymond

Head of Operations & Customer Support

Jess Raymond brings over a decade of experience helping businesses grow efficiently and sustainably.

Before transitioning into operations leadership, Jess was a classroom teacher — giving her deep expertise in organization, communication, and clarity. Inside The IEC Business Coach, she ensures systems run smoothly and supports clients with tech and logistics.

Outside of work, Jess spends her time with her toddler, Blake.

Coaching

Jackie Muralla

Assistant Business Coach

Jackie Muralla brings eight years of enrollment experience from Collegewise to her role as Assistant Business Coach.

She works closely with IEC clients to support implementation, momentum, and accountability inside Growth Generator. Equal parts strategist and cheerleader, Jackie helps consultants translate ideas into action and stay focused on their goals.

When she's not supporting clients, Jackie enjoys spending time with her teenager, Nahla.

Social Media

Jon Poarch

Social Media Coach

Jon Poarch is a full-time pastor, content creator, and social media strategist.

After learning the foundations of marketing and audience growth from Vanessa, Jon built his own platform into a successful side hustle across multiple platforms. He now brings real-world social media experience to support IEC clients with content strategy, short-form video guidance, and quarterly workshops.